Point consumers to the right answer ... faster, easier & smarter
SmartAnswers are intelligent search results which provide a comprehensive answer to a search query.
SmartAnswers typically occupy the first slot in a search result and provides the most critical information at the top of the result. By anticipating the user behavior, it presents the user with faceted links to help with navigation. Healthline can produce 1-click answers for more than 50,000 medical terms. By adding SmartAnswers to their general search results page, one publisher partner increased visits to their health content section by more than 900% and a corresponding 1,000% + improvement in health content pageviews.