HealthSTAT (Semantic Taxonomy Ad Targeting): the only medically-guided ad targeting platform
HealthSTAT is an ad targeting technology that broadens condition-specific reach for health advertisers and helps payors to personalize messaging to members.
Because it's built on Healthline's Semantic Taxonomy engine, HealthSTAT is able to crawl, discover and map content to the most clinically accurate targeting values, providing a deeper set of contextually relevant advertising opportunities than any other health advertising targeting service. This medical accuracy gives Healthline advertisers and publishers an unparalled ability to tailor pharmaceutical and other health campaigns to ensure they adhere to specific marketing objectives and regulatory requirements.
How HealthSTAT Technology Works
HealthSTAT recognizes rich health-related concepts (as opposed to simple keywords) within the content on publisher sites, and matches them with contextually relevant health advertising or messaging.
For example, a page describing certain symptoms – scratchy throat, watery eyes – could trigger a relevant ad for treatments of Rhinitis, Bronchitis, or even the common cold. HealthSTAT can also work with pharmaceutical campaigns that have precise indication requirements, e.g., a general SSRI medication can be matched to any page where HealthSTAT recognizes depression content. On the contrary, if an antipsychotic drug needs adjacent placement to only bipolar content, HealthSTAT can make that distinction just as easily.
When advertisers use HealthSTAT, they are assured their message receives the benefit of direct, relevant association to the medical condition the consumer is engaged with at that specific moment. For publishers, the Healthline HealthWeb maintains – and improves – the targeting capability of their own site and better monetize unsold inventory.