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Payer Profile - Aetna
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Payer and employer solutions that drive consumer engagement, better health outcomes and lower costs
Healthcare and digital media are at a critical inflection point - consumers have grown increasingly reliant on the Internet as a source of high-quality, reliable information, and payers and large employers are looking for digital solutions that engage their audiences, help drive meaningful health care outcomes and reduce expenses. Healthline offers a range of powerful products and solutions, all based on the company's core semantic taxonomy platform, that are designed to reach consumers at all points along the patient pathway and help them make more informed and confident choices about their health.
Driven by federal health care reform and the pressure to improve care while cutting costs, payers must adopt innovative and proven strategies to effectively compete for business, drive efficiencies and successfully adapt to a growing direct-to-consumer business model. Employers, meanwhile, must find innovative solutions to engage and motivate global employee populations to take charge of their health and ultimately reduce costs while improving productivity. Healthline's suite of health information driven products and solutions are helping payers and employers develop enagaging, personalized search, navigation and content experiences for their constituencies to improve health outcomes and lower costs.
Enhance member and employee portal user experience and navigation, and increase ROI on member-facing investments.
Healthline develops patient education content and applications to help patients make informed decisions about their health and health care and to cope with their illness.
Attract new members and retain large customers using targeted messaging, customized to an individual member's profile, to quickly deliver personalized messages and the most relevant, accurate health content available.
Clinical Decision Support Applications
Unique clinical decision support applications that map to the patient pathway.
For consumers to make informed decisions about their health care and health care expenses, they need credible, meaningful cost and quality data. Healthline's Semantic Taxonomy provides a robust platform for integrating cost and quality data into Decision Support Applications such as DocSearch.
